Results will vary with every SEO strategy. But most companies tend to see positive movement after six months. However, don’t be surprised if some keywords you’re targeting take upwards of a year for noticeable improvement. It all depends on the level of difficulty for ranking – some keywords and phrases are more competitive than others – as well as how much consistent content you’re able to dish out.

Search engines use algorithms to determine which pages should rank and where. First, they crawl the internet, looking over the content they find for each page. They then organize the content. This stage is called indexing and will put a page in the running to display in relevant search results. Lastly, a page the page is ranked by its relevancy to a specific search!

This is a great question! Keywords are truly the basis for SEO. The goal when optimizing your online presence is for potential customers to find you via relevant searches.

When we identify what your ideal customer is searching, we can create targeted content for them. This content will consist of searchable headers and your keyword strategically placed throughout.

Custom content is a must! Duplicate content is basically the SEO term for plagiarism. It’s when the same text appears on several webpages. That’s why you can’t just go to a competitor’s site and copy and paste everything they say onto your own. Search engines will recognize this and penalize you with poor rankings.

Honestly, comparing search engine optimization with pay-per-click advertising is comparing apples and oranges. The two are completely different strategies intended to achieve similar, but not the same, goals. Pay-per-click offers fast results for specific services when you put some budget behind it, but it's not meant to be used for long-term brand awareness.